![]() They were surprised to hear that I don’t believe there is any such thing, nor should there be. The ir goal was to build the perfect model for their business - one that they could use to analyze all their demand generation tactics moving forward. They were carefully thinking through how different key points in the buying cycle should be weighted, whether the order in which the tactics were consumed should matter, and whether some higher-touch interactions like in-person meetings should receive more credit than more impersonal ones. This was a big undertaking, and something they had been working toward for quite some time. I was thinking about this experience again as I worked with a client to plan a new multitouch attribution model to better analyze the impact of their marketing tactics. And they still expect us to buy more than one to fill different needs ? But for most of us, outside our home, education, and Star Wars figurine collection, our vehicle is likely one of the biggest investment s we ’re going to make. ![]() To my shock and dismay, I didn’t find a single one! I was just looking for an all-wheel – drive electric convertible that could seat four adults comfortably and tow at least 3, 500 pounds. I was immediately frustrated by the site I was using, which didn’t even offer the right filters for me to properly narrow my search. ![]() My lifestyle had changed, and the fun little car I had been driving would no longer meet all my needs. ![]()
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